Our robotic technology blends pioneering computer vision, deep reinforcement learning and advanced sensing to automate the picking and packing process.

Robotic arms make smart decisions on the fly, packing grocery items densely into bags without any prior knowledge of what the products are or what’s coming next.

By integrating seamlessly with the technology in The Hive, customer orders can be fulfilled without human touch.

At the heart of our Customer Fulfilment Centres (CFCs), fleets of bots operate across a 3D storage grid holding thousands of grocery products.

An AI ‘air traffic’ control system orchestrates the movement of the fleet, communicating with each bot 10 times per second to ensure peak performance. Moving at speeds of up to 4m/s, the bots collaborate to transport containers of grocery products that will be packed into customer bags by robotic arms or people.

Our robotic technology enables our partners to pick 50-item orders in just five minutes.

Ocado Mobile Robot System (OMRS) is our intelligent automation platform, combining autonomous mobile robots (AMRs) with AI-driven software to power fulfilment operations.

At the core of OMRS are our robots, Chuck and Porter, which work alongside associates to improve efficiency across warehouse workflows. Chuck supports key tasks such as order picking by guiding associates and reducing unnecessary walking, while Porter autonomously moves heavy pallets and cages across the warehouse.

Ocado IQ, our software layer, coordinates these robots by assigning tasks, optimising workflows, and adapting in real time as demand changes. By combining robotics with intelligent software, OMRS enables more flexible, scalable warehouse operations without the need for fixed infrastructure.

To fuel innovation, optimise operations and de-risk complex installations, we employ advanced simulations and digital twin technology.

Simulations play a critical role across our technology estate, from forecasting customer demand and simulating automated fulfilment, to delivery routing and optimising pick walks in-store.

We can streamline your decision making, using simulations to test out new concepts or answer challenging questions, such as the right design or configuration to optimise your new site.

Through our state-of-the-art simulation technology, you’ll be able to uncover decades’ worth of learnings in just a matter of days.