Online grocery
through the Ocado Smart Platform

Built by grocers, for grocers. Proven worldwide.
The Ocado Smart Platform (OSP) is a flexible, end-to-end solution, purpose built and optimised for the unique demands of online grocery. Combining cutting-edge automation, AI and data science, OSP optimises every stage of the online grocery operation, from ecommerce and supply chain to fulfilment and last mile.

Whether you need a fully integrated ecosystem or specific capabilities to enhance your existing setup, OSP’s modular design gives you the freedom to adopt the parts that matter most to your business.

Ocado Smart Platform

blue Fulfilment light fulfilment blue Last mile light last mile blue Supply chain light supply chain blue Ecommerce light ecommerce Circle
Ecommerce

A configurable ecommerce solution that acts as a growth engine for your online grocery business

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Last Mile

A hyper optimised last mile solution that ensures reliability, maximises efficiency and simplifies planning across multiple lead times and delivery missions

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Fulfilment

Flexible automated and manual only fulfilment solutions that deliver optimal operational efficiency, with guaranteed throughput.

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Supply Chain

Ultra-smart demand forecasting models and replenishment tools - maximise availability and order accuracy whilst minimising costs

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With over 25 years of experience building and operating one of the world’s most advanced and mature online grocery businesses in the UK, we bring unmatched expertise to the success of online grocers globally.

Why OSP?

A winning customer experience

99.4% order accuracy, market 
leading NPS.

Hyper efficiency at every part of the supply chain

95%+ on-time dispatch;
minimal waste (0.49%).

Flexible solutions to suit any business

with the expertise and support to help you grow and scale.

Proven at scale 

25 years of running online grocery, our solutions are stress tested and reliable. We pick millions of items every week, globally. And we guarantee throughput.

More than a platform: a true partnership

Our success is tied to yours. Our partners benefit from a dedicated team of experts, data and unique insights drawn from our own experience and our global network of retailers.

A winning customer experience

Deliver the perfect order every time — when, where and how your customers want it. From multiple available lead times to an extensive range of items, the choice, flexibility and reliability that shoppers have on OSP is unmatched. Ocado Retail was named the Online Service of the Year at The Grocer Gold Awards (July 2025).

Our focus on high product availability and freshness helps ensure orders reach customers fresh, on-time and with
minimal substitutions.

In fact, grocery retailers using OSP have reported some of the highest Net Promoter Scores in the industry (75–80% NPS*).

*OSP partner January to August 2024

Supply chain

>70m

forecasts per day

CFC

270 years

of operations simulated in 12 months

Last mile

>100m

optimisation calculations per second

Webshop

>10bn

product predictions a day

Underpinned by Ocado's IP estate

x10

larger than UK
grocery industry
combined

Market-leading productivity and economics

OSP enables grocers to maximise revenue and achieve higher margins through a winning proposition that keeps customers coming back and spending more. Ocado Retail is the UK’s fastest growing retailer, with consistently proven profitability.

OSP maintains low operating costs through automation and AI driven forecasting and route optimisation. Streamlining every inch of the operation, we bring efficiencies to new levels and we guarantee throughput in our fulfilment centres.

Flexibility

The right solution for your business, wherever you are on the online retail journey

Whether you're launching online for the first time or scaling an established business, OSP's modular architecture grows with you.

Software-only manual operations
Hybrid model of both manual and automation
Fully automated Customer Fulfilment Centres (CFCs)
Integration with existing ecommerce, supply chain and last mile systems

OSP supports online-only and omnichannel models in a range of formats, from centralised to decentralised operations.

Proven at 
scale, globally

OSP isn’t just theory - it’s tested and proven. Including Ocado Retail in the UK, it powers online grocery for 13 leading grocery partners across the globe, totaling 25 live sites and 1,000+stores.

More than a platform: a true partnership

Our success is tied to yours. That’s why we go beyond technology with a unique partnership model that prioritises joint success and long-term growth.

Our partners gain access to dedicated teams of experts, data and insights drawn from our own experience and our global network of retailers, and continuous support from launch to expansion.

OSP is not just a platform — it’s a transformation.

Let’s redefine what’s possible 
in online grocery, together.