The technology powering the Ocado smart platform

Our Technology

The Ocado Smart Platform (OSP) harnesses the power of artificial intelligence, robotics and automation to solve the unique demands of online grocery.

Thin margins, varied basket sizes and multiple temperature regimes are just a few of the challenges that retailers need to solve to drive profitable growth in online grocery.

We’ve been developing technology to tackle this complexity for over 20 years, and this has given us an exceptional testbed for innovation.

With over 2400 patents to our technology granted and filed and over 2,500 technologists in our team, we operate at the cutting edge of software and hardware engineering.

Artificial Intelligence

We have over 100 applications of AI embedded end-to-end across our platform.

Driving the personalisation features on our webshop – Learning what customers like, creating tailored offers, and ensuring no items are forgotten from the basket.

Streamlining processes within our Fulfilment Centres – Monitoring the health of bots, determining how orders should be packed using the fewest bags possible, and ensuring no products are damaged.

Enhancing the forecasting engines within our supply chain – Predicting demand, reducing waste and maximising the availability of fresh groceries.

Calculating the most efficient driving routes through our Last Mile system - Optimising delivery in real-time by looking at order weight and volume, road speed and conditions. Our optimiser makes 14 million routing calculations and 600,000 adjustments per second.

Article: Ocado Group Outlines Future-Facing Responsible AI Framework

Article: How AI redefines the customer experience in online grocery

Robotics

Powers the most efficient online grocery fulfilment operations in the world.

Our robotic technology blends pioneering computer vision, deep reinforcement learning and advanced sensing to automate the picking and packing process.

Robotic arms make smart decisions on the fly, packing grocery items densely into bags without any prior knowledge of what the products are or what’s coming next.

By integrating seamlessly with the technology in The Hive, customer orders can be fulfilled without human touch.

The Hive

At the heart of our Customer Fulfilment Centres (CFCs), fleets of bots operate across a 3D storage grid holding thousands of grocery products. We call this state-of-the-art fulfilment, ‘The Hive’.

An AI ‘air traffic’ control system orchestrates the movement of the fleet, communicating with each bot 10 times per second to ensure peak performance. Moving at speeds of up to 4m/s, the bots collaborate to transport containers of grocery products that will be packed into customer bags by robotic arms or people.

The Hive robotic technology enables our partners to pick 50-item orders in just five minutes.

Digital Twins and Simulations

To fuel innovation, optimise operations and de-risk complex installations, we employ advanced simulations and digital twin technology.

Simulations play a critical role across our technology estate, from forecasting customer demand and simulating automated fulfilment, to delivery routing and optimising pick walks in-store.

We can streamline your decision making, using simulations to test out new concepts or answer challenging questions, such as the right design or configuration to optimise your new site.

Through our state-of-the-art simulation technology, you’ll be able to uncover decades’ worth of learnings in just a matter of days.

Learn More About OSP

Ecommerce

OSP Ecommerce enables leading grocery retailers to grow baskets, win customers, build loyalty and unlock revenue streams.

Fulfilment

OSP Fulfilment is a connected network of CFCS, spokes and store fulfilment solutions designed for online grocery operations.

Supply Chain

OSP integrates your Supply Chain with every element of the platform, allowing it to communicate and forecast changes in real-time.

Last Mile

OSP Last Mile helps you manage the movement of groceries, keeping the delivery experience at your customers' doors consistent.

Looking to unlock new opportunities with OSP?