Our partnership with Sobeys

Explore our Partnership

  • 95% Weekly on-time delivery target
  • 98% Fulfilment target
  • 70 Voila Net Promoter Score target

As reported on Empire Company Limited's Q3 2024 Results, Sobeys has scored above target for all three segments.

Sobeys (Empire Company Ltd) is the second-largest food retailer in Canada. Sobeys operates over 1,000 retail stores and employs over 100,000 people across its portfolio of banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores.

In January 2018, Ocado Group signed a partnership agreement with Sobeys to launch an online grocery business in Canada using the end-to-end solutions within the Ocado Smart Platform (OSP).

Sobeys (Empire Company Ltd) is the second-largest food retailer in Canada. Sobeys operates over 1,000 retail stores and employs over 100,000 people across its portfolio of banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores.

In January 2018, Ocado Group signed a partnership agreement with Sobeys to launch an online grocery business in Canada using the end-to-end solutions within the Ocado Smart Platform (OSP).

Sobeys (Empire Company Ltd) is the second-largest food retailer in Canada. Sobeys operates over 1,000 retail stores and employs over 100,000 people across its portfolio of banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores.

In January 2018, Ocado Group signed a partnership agreement with Sobeys to launch an online grocery business in Canada using the end-to-end solutions within the Ocado Smart Platform (OSP).

Sobeys (Empire Company Ltd) is the second-largest food retailer in Canada. Sobeys operates over 1,000 retail stores and employs over 100,000 people across its portfolio of banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores.

In January 2018, Ocado Group signed a partnership agreement with Sobeys to launch an online grocery business in Canada using the end-to-end solutions within the Ocado Smart Platform (OSP).

“Voilà continues to gain momentum at each of the three CFCs with fulfillment rates of 99.5%, a broad assortment offering and excellence in fresh with customers claiming the produce is delivered as well as if they picked it themselves. It's no surprise that we see the total number of orders increasing with strong customer retention rates.”
Michael Medline, President & CEO of Empire Company Ltd
"We remain extremely pleased with Voilà and continue to believe that this is the best grocery ecommerce solution in Canada… Voila has our highest NPS scores by a mile."
Michael Medline, President & CEO of Empire Company Ltd
No items found.
No items found.

Partnership Milestones

Sobeys' online business, Voilà is live with a Customer Fulfilment Centre (CFC) in the Greater Toronto Area, and Ocado Group’s In-store Fulfilment (ISF) software is being rolled out to stores. The second CFC near Montreal went live in March 2022 and the third CFC went live in June 2023, serving customers in Alberta.

Sobeys is due to go live with a fourth CFC in British Columbia.

Related Content

Ocado Group's global partners

What is OSP?