Consumers award Ocado Best Organic Supermarket 2014
- Ocado stocks over 2,800 organic products
- Over 11,000 consumers voted
The 28th annual Soil Association Organic Awards saw Ocado, the online supermarket, crowned Best Organic Supermarket as voted by consumers. With over 2,800 organic products available for delivery to customers in the UK, the brand has a rapidly growing range of groceries, toiletries, beauty, and baby products, pet food and household goods available at the touch of a button at ocado.com/organic.
Judges, including Telegraph food writer Xanthe Clay, Liz Earle MBE, Michelin-starred chef Josh Eggleton, TV Chef Cyrus Todiwala and TV personality Jo Wood commented, “Ocado are extremely supportive of all sizes of businesses within the organic industry, providing a comprehensive range of organic lines for online shoppers and delivering innovation through the range.”
Lawrence Hene, Retail Director at Ocado said, “I’m delighted that shoppers are enjoying the convenience of having such a wide range of organic products delivered to their kitchen table each week. We’ll continue to work with big and small suppliers of organic produce to grow the range and if customers have organic favourites they’d like to have delivered, they should let us know through the website.”
Lucy Fry, organic buyer at Ocado said, “It’s a great achievement for us to be recognised as Best Supermarket, it makes all the hard work we put into sourcing the best organic produce worthwhile, and it also gives us something to talk to prospective organic suppliers and customers about.”
Helen Browning, chief executive of the Soil Association added, “We are delighted that Ocado have been awarded ’Soil Association Organic Supermarket of the Year 2014’. Ocado list products from many smaller businesses, as well as the major organic brands, making an organic shop a real pleasure…lots of choice in high quality products and an easy to use service. Their commitment to organic has always been evident, and they are making it more accessible to a wider audience.”