Alexa, add carrots to my Ocado order

Ocado becomes the UK’s first supermarket to launch app for Amazon Alexa

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Grocery shopping just got even easier thanks to Ocado. The leading online supermarket today announces it will be the first supermarket in the UK to launch an app for the voice-controlled Amazon Alexa.

Just imagine it… you’re cooking up a spaghetti bolognese storm and use the last of the garlic. No stress, just talk to Alexa and she’ll add it to your basket. Simple.

And it doesn’t stop there. The Ocado app for Amazon Alexa, the voice controlled personal assistant powering the Amazon Echo smart home speaker, will feature a variety of functions enabling customers to:

• Add a product to an existing order or basket
• Find out which products are currently in season and receive inspiration for the best ways to include them in recipes
• Check an existing order or basket to see if a certain product has already been added
• Keep track of an order by asking “where’s my order?”
• Confirm the time until which an existing order can be amended

Ocado is currently the only supermarket in the UK to offer an app for the Amazon Alexa, moving away from traditional supermarket shopping. The launch gives consumers the ultimate convenience and flexibility to shop however they prefer – whether that’s online, via the app or simply using your voice.

As the UK’s only online supermarket, Ocado understands customers’ product preferences and the new app will be able to suggest both appropriate and previously bought items, helping customers to add to their basket effortlessly. Customers will be able to download the app from Tuesday 29 August via their Amazon accounts.

Lawrence Hene, Marketing and Commercial Director at Ocado, comments: “Grocery shopping should be quick, easy and convenient. Using voice technology, we’ve made it even easier by developing our new app that will enable our customers to add to their Ocado baskets without lifting a finger.

“Consumer demand for increasingly convenient ways to shop is growing rapidly and we’re excited to be the first supermarket in the UK to offer this technology, making customers’ lives ever easier. Alexa will add any item to your Ocado basket simply by asking her to do so. It’s as easy as that.”