Ocado announces new Head of Grocery Retail

April 12, 2011

Ocado Group plc (“Ocado”) today announces the promotion of Lawrence Hene to Head of Grocery Retail for Ocado.

The key teams of Trading headed by Zak Watts, Ocado Own Brand headed by Sandra Ziles, Marketing and Customer Experience headed by Matt Knight and Key Supplier Liaison headed by Richard Ruddy will all report to Lawrence. Lawrence will sit on the Ocado Management Committee and will report to the Ocado Executive Board, in line with the recently announced Head of Ocado Non Food Retail. Lawrence will assume responsibility for his new role with immediate effect.

Lawrence joined Ocado in 2009 as Head of Corporate Finance and Investor Relations. He was instrumental in delivering the Ocado flotation. Prior to Ocado, Lawrence was a management consultant at OC&C, a leading consumer and retail management consultant. He received an M.Bioch as well as a Ph.D in Biochemistry from the University of Oxford.

Tim Steiner, Ocado Chief Executive said, "I am delighted to welcome Lawrence onto the Ocado Management Committee as our new Head of Grocery Retail. He has been an outstanding colleague since joining us in 2009; he was instrumental in our flotation and understands all areas of our business. These changes demonstrate the strength and depth of the Ocado management team. We are sure Lawrence will inspire and lead the Grocery Retail team to deliver an even better experience for Ocado customers."

Lawrence Hene, Ocado Head of Grocery Retail said, "I very much look forward to leading the team to drive the Ocado grocery offer to its next stage of development for the benefit of all our customers."

Notes to editors

Contact information

M&C Saatchi
+44 (0) 207 543 4500
ocado@mcsaatchi.com

ABOUT OCADO

Online supermarket ocado.com was established in 2000 and is one of Britain’s leading online retailers. Delivering to over 70% of the UK population, every shopping bag is carefully packed in one of three distribution centres using in-house designed software and technology. Shopping is then delivered direct to customers using a network of regional spokes in brightly-coloured vans.

With award-winning mobile apps for every platform, Ocado on the Go, Ocado delivers over 40,000 products, including big-name brands, a range of over 650 Ocado Own Label products and a growing non-food selection. Thoughtful service features such as colour-coded bags, receipts provided in date order, reminder texts with your driver’s name, along with with convenient hourly delivery slots compliment award winning customer service on email, phone and social media.

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